SHE PROJECT – I LIKE THAT. WHAT IS IT?

2014-09-02


these australian girls took my heart by storm. be it their feminine and graceful designs of surf hardware or their embracement of pros, weekend warriors, stylish maestros and foamie fanatics, they make us gurfers feel special in the line up. I am sending love and a high five once around the world to she project.

 first things first, who is she project?
she project was conceived by myself and co-owner, Sarah, with the idea of producing, fun and fashionable yet performance driven surf hardware for the women's market, and also being discontent with the options for female surfers from the major surf hardware brands. I grew up on the Gold Coast and was a competitive surfer for a few years, I also spent time working for a global surfboard manufacturer selling surfboards and liaising with key retail accounts. it was this very hands on connection with surf hardware that I started to realise an evident gap in the market and knew myself and other girls would like to be able to show style and fashion in the water just as much as out. in the past, surf hardware has been very male driven and as a result the styles available are very masculine, we wanted to change that as well as get women thinking about their equipment to enhance their experience in the surf. 


how was it to start your own business?
when She Project was still just an idea over coffee, we knew it would be hard work, but we also knew there was a demand for funky surf products that we would prefer to use. my background is in marketing and graphic design, and my business partner has a sales and marketing background, so we work well together! I could have never expected how many challenges there would be along the way though. we knew we wanted She Project to be a business but also a platform for female surfers, a resource for blogs and info and a way for us to give back to the community around us through empowering others. the rest was not so glamourous, a lot of coffee and not a lot of sleep!

is there an idea she project is living by?
SHE is also an acronym for Surf, Humanitarian, Empowerment. we use these three pillars to influence any of our business decisions and initiatives. we are passionate about empowering women through surfing so any chance we get to help out charities or foundations we are all for it. we recently donated several sets of fins to an orphanage in Mexico called Mision Mexico, and have a great collaboration in the works there. surfing has given us friendships, connections and a place to connect with nature and forget about the troubles of the world, so if we can help give this experience to other people then we have done our job.


you also run the happy sea creatures project. please tell us more about it.
happy sea creatures is a simple concept, we wanted to limit any kind of materials that cause harm to our ocean... including all the nasty plastic wrap you typically see tailpads wrapped in. it seems crazy to make something that's meant to share the fun and happiness we get out of surfing and combine that with anything that could be negative for that environment. hence the happy sea creatures!


talking about sea creatures, what's your favourite one?
don't make me pick, argh all of them! I think I will always be in awe of dolphins, they are such intelligent creatures with such highly evolved communication.

if we would travel to Australia carrying our longboard under the arm what would be the most funny wave to ride?
well, I am a little biased towards my home break so I would have to say Greenmount which is part of the stretch of right-handers that form the "superbank" from Snapper Rocks to Kirra. Greenmount is generally a little gentler, less-crowded and perfect for a longboard. other than that you really can't beat the beautiful right hand point breaks of Noosa or Byron Bay. both beaches are apart of National Parks and the natural scenery is breaktaking. if you are lucky you can spot koalas on the walk around Noosa headland.


where do we get your pretty things?
at the moment in our online store, we have made sure to make freight overseas as cheap as possible for our non-Australian customers. we are experiencing organic growth and starting to get orders for surf shops. we would love to get our products over your side of the world! 


Read more...

YOGA FOR BEGINNERS

2014-08-28




this is an invitation to make time for yourself and feel good.
I am looking forward to meeting YOU.


please click for more info here.

hugs & high five 
 

Read more...

JUMP ON TO GOOD NEWS

2014-08-19


~ learn something new every day ~


after a super windy canoe trip on sunday I've learnt how to set up a newsletter yesterday. jump on and subscribe to good news about yoga-surf-longboard related events & workshops.

Read more...

RIDE ~ BREATHE ~ EAT ... AND REPEAT

2014-08-04


this saturday was full of good energy and miles of smiles. the longboard girls crew austria and me called for a feel-good-day in the beautiful surroundings of the donauinsel including yoga, longboarding and healthy food.


alongside a pond with ducks and surrounded by huge trees that provided cooling shadow we've started with our vinyasa flow inspired yoga session. we strenghtened, stretched and balanced ourselves in view of the upcoming longboard workshops. thanks to all of you girls for coming and giving rise to this special happening. this was the very best first yoga lesson I could imagine.


after moving our bodies we filled our bellies with food by naturkost st. josef, a great place to eat and buy organic food in vienna's 7th district. due to sophie and her organic food connection and nici's love for biking – in that case she's been the cute delivery girl – we enjoyed braceing ourselves for cruising, sliding and dancing in good company.


another huge thank you goes to vitaminwater for providing us with refreshing drinks all day long. the fox and the racoon loved it as well.
 

during small breaks we got round flicking through golden ride magazine that served us with beautiful pictures and stories from all over the world.


and this is where the action happened. Sophie Friedel, known for her powerful slides and magical bubbling character, introduced them girls to speed and sliding techniques ... and they turned them to hot wheels.


Ness, the style kiddo.


Nicole Fleck, photographer and graphic designer by profession, outdoor sports lover and food enthusiast by nature helped with words and deeds at the beginner workshop. what a joy to see the girls making great progress with foot breaking and slalom riding within an afternoon.


~ yay to summer! yay to you girls! ~
here's a song I thought about using at yoga, but didn't: om shakti. 
enjoy summer.


Read more...

TRACKS

2014-07-19



a beautiful movie for rainy nights. she's so her own hero.

for some people it might be strange to just wanna be by themselves but it might be the most precious source for digging for gold in yourself.

Read more...

RIDE ~ BREATHE ~ EAT

2014-07-16



it's gonna be a good day to have a good day! join the Longboard Girls Crew Austria and me for longboarding, yoga and yummy food.


click here for more infos and don't forget to bring your swimming things.

Read more...

GOLDEN RIDE MAGAZINE – SURF YOGA FLOW

2014-07-14


surfing and yoga are two of our favourite things in summer. that's why anita fuchs, editor-in-chief and photographer of golden ride magazine, and me got up early morning at sunrise and captured a surf yoga flow for all the lucky ones beneath you who are gonna go on a surf trip soon. 

we play with dynamic movements, balance and flexibility to build up power and stamina. so you'll be the one who catches the wave – and not the wave is gonna catch you.

additionally to all the inspiring stories of this summer issue that wanna make you go far far away to I am especially happy about the feature about sophie friedel – the-always-smiling-and-always-carrying-peace-in-her-heart-girl – who presents some great slide trick tips for longboarders. 

a very special thanks goes to Christine Stiessel who contributed ideas to the surf yoga flow and refined it. thank you for creating such a profound base that I will build on my continually journey after an enriching year at yogawege teacher training.

Read more...

PORTUGAL DIARIES

2014-07-09


glowing roads,
smell of pines,
bleeding knees,
mighty waves,
feathers in the sand

& pure hearts.


I am gonna go for less pictures and more music to keep it vibrating. you are very welcome to jump on this ride with the portugaldiaries spotify playlist.

Read more...

BLONDY WETSUITS. I LIKE THAT! WHAT IS IT?

2014-06-10


dog days are over when we all went in black unisex wetsuits to water. high five to two spanish girls that join feminine shapes and colours that make girls feel ride pretty. I dare to say normcore is over. hola blondy wetsuits!

who is blondy wetsuits? 
we are two sea lovers in search of a wetsuit that make us feel comfortable, sexy and unique while we enjoy the ocean and make things we love.  

when designing a wetsuit what do you always have in mind?  
women. there's more women in the water and its women who have to design womens surfer clothes. we also get inspired in our trips, people and the world that surrounds us and palmtrees pictures. 


I love your playful and flowery shoot including Louie Louie flowerpieces. let us know more about this collaboration. 
we are really happy with the collaboration. it was as simple as picking up the phone, telling LouieLouie girls we loved their flowerpieces and asking them if they wanted to make something together. we met personally the day of the shooting and the pictures are the result of the good energy that was going on between the girls who were there that day and the desire and yearning to go through with our projects.  


bit by bit even many of the big brands switch to more feminine cuts and brighter colours for wetsuits. what do you think will be the next big thing? or rather how would you imagine your dream wetsuit if there would be no limitations productional? 
a friend of mine dreams with the idea of having wetsuits that you could put them on like spray. well, why not? when we are designing a new collection we have so many ideas and options we go crazy, there are so many things we wanna try and that havent been done yet. our objective is to dress up women in the water and make them feel beautiful with trendy designs.

what's the coldest place you found yourself surfing with a blondy wetsuit? 
the coldest place has been Hendaye, France. a february stormy day of this winter. while we were in the water it started hailing heavily. it was extremly cold for a girl from the south of Spain. 

what makes you smile?
it's easy to make us smile, but if I had to choose I would say dancing, catching a good wave, surfing new spots and when tomorrow isn't the same than today. 


Read more...

RIP CURL – THIS SUMMER IS GONNA BE BRIGHT

2014-06-03


I've never been that princess kind of girl. I must admit that I slightly felt like one when I got that surprise package by Rip Curl, all neatly wrapped up in a pineapple. opening the pineapple revealed a neon shorty wetsuit and bikinis. 

maybe you know the story about "three secrets for cinderella". one night she opens a hazelnut and there she gets a beautiful dress for a ball night to meet her prince and of course she rides a white horse to get to his castle.

hello real life. I went to a lake with ma boy, we rented a boat and heard deer rustle in the woods.

thank you
~ ♡ ~ ♡ ~ ♡~

Read more...

HAVE LOVE WILL TRAVEL

2014-05-12


for the girls with messy hair & thirsty hearts.
dream away this monday with my wanderlust mix for INDIE Magazine.

Read more...

THE NUMINOUS. I LIKE THAT! WHAT IS IT?

2014-04-24


Ruby Warrington moves light-footed between fashion, culture and modern cosmic thinking in her technicolor dream world called The Numinous. it's a miraculous place for material girls that hold dear of the mystical world. this is where genious sweaters and the magic happen.

what's your zodiac sign and how much of its characteristics is true? 
I’m an aries, and typical of my sign in many ways. I’m very positive, straightforward and honest, and I like to do things my own way. but I’m also impatient and often have to discipline myself to see a project through to the end as I’m always getting excited about the next new idea.

what is the numinous in a few sentences? 
“numinous” is a magical word which literally means “that which is unknown and unknowable.” I’ve used it as the title for my online magazine, which covers everything mystical through a fashion forward lifestyle lens. So many people in the fashion and beauty industry are deeply mystical creatures, and it seemed crazy to me that until now there was no media platform where these two worlds could co-exist in appreciative harmony!

acro yoga superstar Chelsey Korus wearing The Numinous

your shirts are such a perfect symbol of the blend of the mystical and material world. how do you keep the balance between those two worlds? 
by not trying to be anything that I’m not, and at the same time honouring all parts of myself. while I’m fascinated by every aspect of what I call “now age” spirituality – be it astrology, sound healing or shamanism – I also love beautiful things, and actually embracing both the mystical and the material feels like balance to me. like I’m deeply appreciative of my yoga practise, but I was never going to be the kind of yogi who went off to meditate on an ashram for months at a time.

do you have any ritual to give yourself a treat?
a shaman recently told me I need to get a massage at least every two weeks, as I hold a lot of emotional tension in my body. this was music to my ears. I love nothing better than a deep tissue massage to relax me mentally and physically, and this used to be my treat – but now I look on it as a necessity. 


I just soaked up the articles about a weekly williamsburg spirit seance and full moon ceremonies on your website. where did you have your most numinous experience ever?  
it was actually in a kundalini yoga class. in the long meditation at the end of class I experienced a very profound psychic connection to my father, which came from nowhere as a vision in which I experienced his deep sadness about us not being in contact properly for a long time. I was in floods of tears afterwards, and contacted him to plan a short road trip together a couple of months later. It was the first time we’d spent time together “just us” for about 15 years, and was deeply healing for our relationship. Another time I had a very vivid dream about a beautiful ginger cat – just like the one I adopted a few weeks later, who I believe used the dream to “choose” me as it’s owner. to me, both these experiences were examples of The Numinous – the energy that connects every living being to one another across time and space – in action.

do you have a mantra for these days and would you like to share it? 
“there is no such thing as the wrong answer.”


Ruby is a british lifestyle writer living in NY. she writes for numerous magazines and papers such as Sunday Times Style in the UK and she has a regular wellness column on lululemon.

mystical material girls, these sweaters make both of your hearts leap for joy. order via shop@thenuminous.net

Read more...

GOLDEN RIDE – NEW ISSUE, NEW LOOK

2014-04-22


what a nice hanging out. just me, my hammock and the magazine that I just crowned to be the most beautiful and adventurous all girls boardsports magazine I know. golden ride got a relaunch and it suits it so well! past whales wearing hats, indie bikini brands, intense playground workouts and an awareness-raising story about our consumer behaviour this issue takes us straight to the ocean. with its step off the beaten track the magazine has grown and gained depth and I am super happy to be a part of it with my contribution about the "art of attention".

here's a little preview of the world of packed backpacks, cut-off shorts and fully scrawled over travel diaries.


Anita Fuchs, Nathalie Gandrille and Kristian Kimmel, this whohooo is for you: whohooo!

Read more...

GOOD MORNINGS

2014-04-16


mornings - krista marie starr ~ yoga teacher from Viktor Cahoj on Vimeo.

the morning is an innocent time of the day. small rituals might help to focus and center ourselves so the rest of our life is gonna be big, I mean even bigger.

"mornings" is a short film series looking at morning rituals. 
how do your rituals look like?

Read more...

ENJOY YOUR MAGIC CARPET RIDE

2014-04-15


in my understanding you don't need the best and most expensive yoga mat from the beginning. the best mat doesn't make you the best yogi. however it should be non-slip, comfortable and eco friendly and it should come in a colour that makes you feel energized and sturdy. 


at this moment I can't imagine happier mats than the magic carpet yoga mats. all designs are hand drawn by Sophie Leininger. they are non-toxic, phtalate-free and sustainably printed in California. check them beauties out and enjoy the magic ride.

Read more...

PATAGONIA – DO MORE WITH LESS

2014-04-13


tasting the sky and sending a deeply rooted high 5 to patagonia for this kewl tie-dye shirt from their summer 2014 yoga collection.

it's not just juicy and comfortable but environmentally conscious as well. check out patagonia's ambassadors enjoying some of the most beautiful places and reimagine a world where we take only what nature can replace.

thanks a lot, like a lot!

Read more...

  © Blogger template Noblarum by Ourblogtemplates.com 2009

Back to TOP